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Our Mission & Values

What we believe shapes how we show up on every lawn. Our mission keeps the work focused on healthier lawns. Our values keep the team accountable to the homeowners and communities we serve across North Carolina.

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Our Mission

A mission is only worth anything when it shapes the work. Nature's Select® was founded on biological practices and continues to use those same principles on a daily basis, with each customer we serve.

"We, the Nature's Select® team, exists to create healthy home landscapes through biologically enhanced lawn and plant soil, one customer at a time."

Our Values

Four values define how Nature's Select® works. Each one is a working principle, not a branding adjective. The "how it shows up" line under each value is what the customer can verify on the property and in the conversation.

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Integrity

We will be trustworthy, fair, and sincere in all our dealings with others.

How it shows up

Same-day written estimate before any work starts. Re-treat at no additional cost under the Nature's Select® Guarantee.

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Passion

We will be interested, enthusiastic, and committed to our work and its benefits.

How it shows up

Technicians trained in soil biology, not just chemical application. Ongoing professional development through industry affiliations and continuing education.

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Stewardship

We are purveyors in custody of our client's landscape.

How it shows up:

After "proper timing." Targeted chemistry at the lowest effective rate. Nutrient runoff is minimized through soil amendments.

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Relationships

We seek mutual relationships, nurturing one another, and all those involved with Nature's Select®.

How it shows up

The technician who walks your property is the person who picks up your call. Locally owned and operated across Winston-Salem, the Triad, the Triangle, and the Sandhills.

Our People-First Approach

Nature's Select® is a caring team of purpose-driven people. We share a commitment to our customers, to one another, and to the soil that supports both. Our team carries the same biological training the original 1994 group carried — and the same conviction: personal relationships outperform call-center models on every metric that matters.

Our Promise

Our delight is to make your outdoor living space a place where nature thrives, and your family does too. Over time, our biological approach to lawn care creates healthy soil and an environment in balance. You will need fewer synthetic materials and see more butterflies and beneficials. And better yet, your backyard will be the place where families play, friends celebrate, and memories abound. That is the promise behind every visit, and every Nature's Select® Solutions application on your lawn.

NatureSelect Pinehurst staff

Where We Work: Our Locations Across North Carolina

Founded in Winston-Salem in 1994, Nature's Select® has expanded across North Carolina into the Triad, the Triangle, and the Sandhills, and continues to add franchises across the region. Call the toll-free number and you'll be routed to the office that covers your address.

WINSTON-SALEM GREENSBORO CHAPEL HILL PINEHURST
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Chapel Hill Office919-335-4656

Serving the Research Triangle (Chapel Hill, Carrboro, Hillsborough, Durham, Pittsboro)

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Greensboro Office336-221-7680

Serving the Piedmont Triad (Greensboro, High Point, Burlington, Summerfield, Oak Ridge)

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Pinehurst Office 910-634-3886

Serving the Sandhills (Pinehurst, Aberdeen, Southern Pines, Seven Lakes)

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Winston-Salem336-729-3122

Serving the Piedmont Triad (Winston-Salem, Clemmons, Kernersville, Lewisville, King)

Not sure which office covers your address? Call (888) 786-9735 and we will point you to the right local team.

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